Pansy in the press
Pansy underwear reviews and other organic media coverage since 2013.
“Pansy’s organic cotton underwear is among my favorites because I love the way it feels on my skin, am smitten with the color options, and the silhouettes are cool and classic.”
Nicole Kliest, The Zoe Report, 2021
Reviews & recommendations
Bra
Picked by SELF, Racked, Byrdie, The Good Trade, Glamour, Fashionista, Mother, Who What Wear and Popsugar
“It’s so comfortable that it almost feels like I’m wearing no bra at all.”
Kristine Straker, fashion buyer, 2022
Full Bra
Picked by The Strategist, The Oregonian, Turtleneck Season and Goop
“Their cotton Full Cup Bra is designed with bigger cup sizes in mind, and is so comfortable that Campos has actually fallen asleep while it’s still on.”
Anna Samson, on the model Veronica Campos, 2023
High Rise
Picked by The Zoe Report, Refinery29, Who What Wear, HelloGiggles and Mother
“Pajamas? A white cotton crew-neck T‑shirt and Pansy high-rise underpants.”
Marta Bahillo, designer and founder of Babaà, 2020
Low Rise
Picked by The Strategist, Fashionista and Mother
“I love Pansy for underwear.”
Alyssa Lau, founder of New Classics Studios, 2020
French Cut
Picked by Letters From an Anxious Fashion Lover and Fashionista
Letters From an Anxious Fashion Lover
“Pansy’s range of french cut undies with their comfortable cut and fun palette of mood-lifting colours are sure to brighten any work day.”
Chloe Grant, 2026
Leggings
Picked by The Good Trade and Going Zero Waste
“Pansy’s leggings feel substantial, grounding and cozy.”
Kate Arceo, 2026
T-Shirt
Picked by The Strategist, Going Zero Waste and The Curvy Fashionista
“I am a huge Pansy fan; the cotton it uses is really lovely, soft, and dense.”
Erin Schwartz, 2022
Socks
Picked by The Good Trade and Going Zero Waste
“If you’re obsessed with the beautiful colors of Pansy’s bras and underwear, you’ll love these organic tube socks they’ve dyed to match.”
2019
Scrunchies
Picked by Good On You
“The brand also makes these cute scrap fabric organic cotton scrunchies to match your underwear, a style move we fully support.”
2022
Our scrapbook
2026
- Sustainable Jungle9 Brands With Sexy & Size-Inclusive Lingerie For Plus-Size Women
- RUSSH22 brands like Uniqlo for brilliant everyday basics
- The Good Trade10 Best Organic Cotton Leggings For Women (Reviewed)
- The StrategistThe 12 Very Best White T-shirts for Women
- Letters From an Anxious Fashion LoverSustainable From the Undies Up, with Chloe Grant
- The Good Trade10 Organic Cotton Bralettes Reviewed By Our Editor
- People Over ProductThe Sustainable Scale
- Making Sustainability SexyBrands Claiming British Status Whilst Manufacturing Half a World Away
- Good On YouThe Ultimate Guide to More Ethical and Sustainable Underwear
“Best for: Dancing in your kitchen in your undies.”
Jasmine Pirovic
2025
- Turtleneck SeasonWhat five 36 year old women talk about when they go away for the weekend
- UnwindingSari Bellmer
- The FilteryWhy It’s So Hard to Find Organic Cotton Underwear That’s Made in the USA (And the Best Brands!)
- EcoCultWhy Does So Much ‘Plastic-Free’ Clothing Have Elastane?
“I believe that Laura has been quietly defining what it means to run a truly values based business since 2013.”
Sari Bellmer, founder of Heilbron Herbs
2024
- WTF is going on?Where To Find Cute, Comfortable & Sustainable Undies!
- FashionistaJust 21 Pairs of Comfy, Breathable, Simple (but Cute!) Cotton Underwear
- ByrdieThe Best Bras for Small Busts for Effortless Support—and Major Style
“If you love cotton bras that are colorful, comfortable, and cool, Pansy’s fan-favorite design may be your pick.”
Elizabeth Tamkin
2023
- The StrategistWhat Are the Best Wireless Bras and Bralettes?
- Marie Claire Italia#10 brand di lingerie indie, delicatessen per tutti i gusti10 indie lingerie brands, a treat for every taste
- MotherMother Essentials: Megan Bre Camp of Summer Solace
“There’s no strap adjusting or clasp to clip on, so it’s always zero fuss.”
Veronica Campos, model
2022
- Good On YouOur Favourite Lower-Waste Scrunchies
- EcoCultBeyond Organic: Brands That Use Traceable Cotton and Support Regenerative Cotton Farmers
- Harper’s Bazaar SpainAdiós, sujetador de encaje; hola, braga de abuela: por qué la ropa interior es cada vez más básicaGoodbye, lace bra; hello, granny panties: why underwear keeps getting simpler
- The CutCleaning Out My Underwear Drawer Threw Me Into the World of Sustainable Lingerie
- SELF36 of the Best Bras for Lounging Comfortably at Home
- The Curvy Fashionista15 Sexy Plus Size Valentine’s Day Looks For All Moods
- Woman Madame FigaroLencería sostenible: la moda responsable llega también a nuestra ropa interiorSustainable lingerie: responsible fashion reaches our underwear too
- ELLE Australia14 Of The Chicest Lingerie Brands On Instagram
- The StrategistAsk the Strategist: What’s a Good Dupe for Everlane’s Boxy Raglan Tee?
“Pansy is one of the most transparent and holistically sustainable underwear brands I’ve come across in my research.”
Katja Vujić
2021
- RUSSH31 cult favourite activewear brands to add to your collection
- The Strategist66 of Our Readers’ Extremely Specific Gifting Quandaries, Answered
- Magasin020: Juliana Goldman’s sweats are coming with her
- The Zoe ReportI Only Wear Cotton Underwear — These Are the Best Brands
- NZ HeraldStyle Liaisons: In Conversation With Artist & Photographer Ophelia Mikkelson Jones
- Apiece ApartLaura Schoorl | Apiece Apart Woman
- Refinery29Your Sustainable Lingerie Starter-Pack
- Refinery29The 16 Best Nursing Bras, According To Real Moms
“I have like—this might be a bit hyperbolic—but I think I might have a hundred pairs of them.”
Juliana Goldman, founder of Potion PR, on Pansy’s socks
2020
- xoNecoleThese Are The Best Bras On The Market, Recommended By Everyday Women
- The StrategistWhat Is the Best Women’s Underwear? saved copy
- Her World5 lingerie brands to know if you’re looking for petite, plus-size or sustainable pieces
- The Oregonian8 things that will make breastfeeding a little bit easier for World Breastfeeding Week
- POPBEE只有少少的品項＋極簡舒服的設計，這個內衣品牌讓美國女生愛了 7 年！Just a few styles, simple and comfortable: the underwear brand American women have loved for seven years
- Sans [ceuticals]Laura Schoorl of Pansy
- The Zoe ReportThe Comfy Bra Brand I Can’t Stop Wearing Lately
- The CutThe Knitwear Designer Who Never Wears Black
- SFGateValentine’s Day gifts for her: 7 things she wants and 3 things she doesn’t want
- CAP BeautyLaura’s Berkeley Travel Guide
- Marie Claire AustraliaThe 5 Lingerie Trends That Will Define 2020
“If you’re looking for underwear in saturated vibrant colours, look no further than Pansy.”
Michelle Yeoh, Her World writer
2019
- MotherMother Essentials: Anna Wallack
- MotherMeet Surya Kishi Grover, Founder Of Tosan and Mama of Three Boys
- DominoJessica Williams Has an Unconventional Cure for Insomnia
- FashionistaElevate Your Intimates Drawer With These 33 Pairs of Editor-Approved Underwear
- Oakland MagazinePansy Perfects Panties and More
- Going Zero WasteWhere to Find Sustainable and Ethical Basics
- MotherLaura Schoorl of Pansy
- Bon AppétitHow Nu Swim’s Gina Esposito Squashes Her Anxiety and Gets to Sleep
- RepellerMight I Suggest: How to Get Dressed When It’s *Way* Too Hot saved copy
- The New York TimesThe Bralette Is Back. This Time Blouses Are Optional.
- MinMote, VGDerfor gjorde bestemortrusen supercomebackWhy granny panties made a super comeback
- UNUM MagazineForma | Informem
- Well Made ClothesPansy Designer Laura Schoorl Is Paving The Way With Non-Toxic Lingerie saved copy
- The Good TradeEthical Edit: These Sustainable Socks Make Our ’90s Dreams Come True
- Fashionista14 Bra-and-Underwear Sets That Will Make You Feel Put-Together at All Times
- MotherThe Best Sexy, Comfy Undies For Valentine’s Day & Beyond
- HBOHigh Maintenance, season 3
- FlauntIn conversation with PANSY
- Refinery29Where To Buy Well-Made Lingerie For Under $100
“They’re these matching sets made with really beautiful organic cotton in stunning colors—and they fit my big butt.”
Jessica Williams, comedian and actor
2018
- The CutWhat a Hip L.A. Doula Wears to Work
- RUSSHYour closet, in good conscience
- HBOCamping
- GoopThe goop Guide to Breastfeeding
- East Bay ExpressMost Inclusive Underwear Company
- Inside Out ParisLaura Schoorl saved copy
- Garden CollageWhere to Get The Best Green Undies
- Who What WearIt Took Me 17 Years to Find the Perfect Bra
- annabelleFormvollendete LingeriePerfectly formed lingerie
- Man RepellerHarling and Haley Share Their Spring Shopping Lists saved copy
- These Native GoodsEarth Loving Local Brands
- Based IstanbulVücudunu Seven Kızlar: Laura SchoorlGirls who love their bodies: Laura Schoorl
- VogueApiece Apart Is Opening a Store in Venice—And the Most Stylish Women in L.A. Can’t Stop Talking About It
- Vogue ItaliaWake me up: by Willem Jaspert e Giulia Querenghi
- Mamme a spilloPansy, l’intimo per chi ama l’intimo di una volta (basta stress da coppa perfetta!)Pansy, underwear for anyone who loves the underwear of the old days (no more stressing over the perfect cup!)
- Milk MakeupPansy Is the Ethical Underwear Brand You Should Know About saved copy
- Marie Claire ItaliaLe mutandine bianche sono gli slip più sensuali del momento (e per molto tempo)White panties are the sexiest underwear of the moment (and will be for a long time)
- Glamour30 Incredibly Thoughtful Galentine’s Day Gifts for the Women in Your Life
- HBOHigh Maintenance, season 2
- ELLE Netherlands15 lingeriemerken die je niet wil missen15 lingerie brands you won’t want to miss
- WonderzineС уважением к телу: 11 марок, которые не злоупотребляют фотошопом saved copyWith respect for the body: 11 brands that don’t overdo the Photoshop
- VogueBomb Cyclone Be Damned! 4 Seriously Chic Ways to Layer This Winter
“Pansy’s Instagram feed feels less like a marketing pitch and more like a celebration of diversity — a refreshing call to love oneself, and each other.”
Best of the East Bay: Most Inclusive Underwear Company
2017
- WonderzineНа кого подписаться: Жизнерадостный инстаграм хлопкового белья Pansy saved copyWho to follow: the cheerful Instagram of Pansy’s cotton underwear
- Culture TripDiscover the Independent Brands That Make Great Underwear
- Marie France Asia9 Ethical & eco-friendly lingerie brands you’ll feel good wearing
- MinMote, VGNå kan du droppe g-strengen: Praktisk undertøy er det nye storeNow you can drop the G-string: practical underwear is the next big thing
- Vogue Japanミレニアルズ＆ベテランスタイリストのファッション座談会。【前半】Millennial and veteran stylists talk fashion (part one)
- IN BEDLaura Schoorl, Oakland CA
- Verily4 Game-Changing Lingerie Brands You’ve Never Heard of (But Will Love)
- The CutWhere Do You Buy Comfy-Slutty Underwear in a World Without American Apparel?
- MotherMeet The Mama Behind The Popular Beauty Brand Captain Blankenship
- Refinery29The Best Panties For Tasteful VPL (Visible Panty Lines)
- HelloGigglesHere are 15 adorable panties to shop, because it might be time to update your underwear drawer saved copy
- HOKK fabricaLingerie Liberation：從白日夢裡誕生的內衣Pansy，純淨、美麗、悠然自得Lingerie Liberation: Pansy, underwear born of a daydream, pure, beautiful and at ease
- Marie Claire ItaliaLa modella che a 56 anni posa in lingerie e fa innamorare InstagramThe model who poses in lingerie at 56 and wins Instagram’s heart
- Good Morning Good NightOut Of Office: Laura Schoorl. saved copy
- Refinery2931 Women-Owned Brands That Merit Your Business
- Nylon12 Cool Things To Do When You’re Single
- GarmentoryThe New Underwear Drawer
- Madame FigaroLingerie, moins de retouches et plus d’authenticitéLingerie: less retouching, more authenticity
- Marie Claire Italia7 tipi di intimo femminile che ogni donna dovrebbe sempre avere7 kinds of underwear every woman should always have
- Who What WearConfirmed: French Girls Love the Underwear You Hate
- Refinery29 UKThese Brands Might Just Be The Next Reformation
“Designed and sewn in California, made from sturdy domestic organic cotton and nontoxic dyes, Pansy’s provenance and quality is flawless.”
Kat Stoeffel
2016
- RackedThese Are the Very Best No-Bra Bras saved copy
- Glasshouse JournalSpotlight: Pansy Sport
- Fashion MonitorWhy We Love…Pansy
- The New York TimesFive Sustainable, Super-Simple Underwear Brands
- Calivintagepansy co
- COEVAL MagazineNeverland
- The VistaPANSY Co saved copy
- PlayboyMiss June: Josie Canseco
- S Moda, El PaísRopa interior de chicas para chicas: las mejores marcas para comprar bragas de algodónUnderwear by girls, for girls: the best brands for cotton panties
- NZ Herald9 Ethical Lingerie Brands to Know
- Man RepellerLet’s Do This: Underwear Overhaul saved copy
- Carpenter’s DaughterLaura Schoorl saved copy
- Glasshouse JournalQ&A: Pansy Underwear
- Need SupplyIntroducing: Pansy saved copy
- RackedThe Best Lingerie Boutiques to Shop Online saved copy
- AnOtherThree Enlightening Eco-Conscious Instagram Accounts
“The ethical, totally organic underwear brand you’ve seen all over Instagram actually lives up to the hype, and its no-fuss minimal bras are proof.”
Tanisha Pina
2015
- PopsugarKick Off the New Year With Our January Must Haves
- CartonLa lingerie Pansy
- 7x7Three Oakland Fashion Designers to Watch
- ELLE AustraliaThe world’s most comfortable undies have arrived
- Miss MossPansy
- Reading My Tea Leavesgrowing a minimalist wardrobe: intimates
- Harper’s Bazaar GermanyKomfort ist sexy saved copyComfort is sexy
- Garance DoréPansy Panties saved copy
- BUSTThis Intimates Line Shows Off Pregnant Bellies And Fuzzy Pits In Its Latest Campaign
- Refinery29Pregnant Women Model Undies In An Inspiring New Campaign
- 7x78 Bay Area Lingerie Designers You Need to Know About
“I love how they just keep it simple with the basic underwear needs, but it’s still playful.”
Neada Jane
2014
- Fashion JournalPansy Organic Underwear saved copy
- The Project For WomenMeghan Shimek
- Cool HuntingMinimal Lingerie Without the Lace or Frills
- RemodelistaThe Debrief: 8 New Classics for Your Underwear Drawer
“The comfy undies you’ve always dreamed of”
2013
- DailyCandyStock Up on Pansy’s Sustainable Skivvies saved copy
- Refinery29An R29 S.F. Fave Launches An Undie Line!
“We can’t help but get a little over excited when an awesome collaboration hits our radar — especially one that gets back to the basics.”
Jessica Velez
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