1. Information we collect and use

We collect personal information you provide when you make a purchase, subscribe to our marketing emails, contact us or request a return, including:

• Contact information such as your name, email address, phone number, and billing and shipping addresses.
• Transaction information such as products purchased, sizes, colors, quantities, order numbers and return details.
• Communications and preferences such as customer-service correspondence, information provided with a return and email marketing preferences.

We need the information marked as required at checkout to process and fulfill your order; without it, we cannot complete your purchase.

We use this information to fulfill orders, process payments and returns, provide customer support, communicate with you about your orders, send marketing communications and maintain business records. We also receive transaction and delivery information from our payment and shipping service providers.

We may also use personal information to prevent and investigate fraud or misuse, handle payment disputes, enforce our terms, comply with legal obligations, and establish, exercise or defend legal claims.

When you use our website, we and our service providers automatically collect technical and usage information, including your IP address, browser and device information, approximate location, referring pages, pages visited and shopping activity. We use this information to operate, maintain and secure our website and analyze its use.

We also collect email delivery information and information about interactions with our marketing emails, including opens, clicks and attributed purchases. We use this information to measure and improve our email marketing. Opens and clicks may be measured using tracking pixels and links.

2. Information we share

We disclose relevant personal information to companies that support our business, including Squarespace for hosting, store operations and analytics, Stripe and PayPal for payments, and Google Workspace for email, including order and return correspondence. ShipStation and delivery carriers receive contact, address and order details for shipping. Payment providers process payment information in accordance with their own privacy policies.

We use Mailchimp for email marketing. Our store integration may disclose customer profiles, marketing preferences, purchase history and newsletter signup information to Mailchimp, including information about customers who are not subscribed to marketing emails.

We may also share relevant personal information with other service providers that help us operate our store and carry out the purposes described in this policy.

We also use the third-party content providers described below. Some providers process personal information for their own purposes, as described in their privacy policies.

We may also disclose relevant personal information to professional advisers, including lawyers, accountants and insurers; to comply with applicable law or legal process; or to establish, exercise or defend legal claims.

We may disclose or transfer personal information in connection with a proposed or completed merger, acquisition, financing, reorganization, bankruptcy or sale of all or part of our business or assets, including related due diligence, as permitted by applicable law.

3. Cookies and other services

We use cookies for essential website functions, including your shopping cart and checkout. We have enabled Squarespace’s setting to restrict its nonessential cookies. This setting does not necessarily prevent cookies or similar technologies used by embedded third-party content.

Our website includes embedded videos provided by YouTube, Vimeo, Embedly and JW Player. These providers may collect device information and information about your interaction with the videos when their players load or you use them. They may use cookies or similar technologies and collect information about your activity over time and across websites. Their collection and use of this information are described in their privacy policies.

Adobe Fonts receives technical information, including your IP address, to deliver the fonts used on our website.

Cookie choices

You can manage cookies through your browser settings, including by blocking or deleting them. Disabling cookies may affect website functionality, including your shopping cart, and may not prevent other forms of data collection.

Squarespace may still count page views when your browser sends a Do Not Track signal. Our restriction on its nonessential cookies applies regardless of browser privacy signals.

4. Your choices

Marketing emails

You may opt out of marketing emails at any time by following the unsubscribe instructions in those emails or contacting us using the details below. If you opt out, we may still send you transactional or service communications, including order confirmations, return updates and customer-support messages.

Privacy requests

Depending on applicable law, you may have rights to access, correct or delete your personal information. To make a request, email info@pansy.co or write to the address above. Please include the email address associated with your order or subscription, if applicable. We may request information reasonably necessary to verify your identity and process your request. Requests are subject to applicable law, including exceptions that permit or require us to retain information.

5. Retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to comply with applicable legal, tax and accounting requirements and to resolve disputes. To determine retention periods, we consider whether an order, return or inquiry remains unresolved, applicable tax and accounting recordkeeping requirements, relevant limitation periods for claims, and whether information remains needed to maintain or honor your marketing preferences. We may retain limited records of marketing opt-outs to honor your preferences. Payment providers may retain transaction records in accordance with their own legal obligations.

We use reasonable administrative, technical and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure.

6. International customers

Your personal information may be transferred to and processed in the United States and other countries where we or our service providers operate. Squarespace and Mailchimp describe their Data Privacy Framework and standard contractual clause arrangements in their linked terms.

Where European Economic Area or UK data protection law applies, we rely on contract performance to fulfill orders and consent for optional marketing or tracking where required.

Our legitimate interests include answering inquiries, keeping necessary business records, securing our website, preventing and investigating fraud or misuse, handling payment disputes, enforcing our terms, establishing, exercising or defending legal claims, evaluating or carrying out the business transactions described above, and understanding and improving our website and email marketing through the measurement described in section 1. We rely on these interests only where consent is not required and your interests, rights and freedoms do not override them.

Under these laws, you may also request restriction of processing or data portability, subject to applicable conditions. You may withdraw consent at any time without affecting earlier lawful processing and complain to your data protection authority.

You have the right to object to processing for direct marketing purposes and, on grounds relating to your particular situation, to processing based on our legitimate interests. To exercise these rights or withdraw consent, use the contact details above.

7. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of changes, including material changes, by posting the revised policy on this page and updating the effective date. We will provide any additional notice required by applicable law.